’The Book of Stars’: Understanding a consumer’s fan relationship with a film actress through a narrative transportation approach

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• 2012

  "Saved!" by Jena Malone: An introspective study of a consumer's fan relationship with a film actress

  Wohlfeil, M. & Whelan, S., Apr 2012, In: Journal of Business Research. 65, 4, p. 511-519 9 p.

  Research output: Contribution to journal › Article › peer-review

  71 Citations (Scopus)