The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services

Jasmin Baumann (Lead Author), Kenneth Le Meunier-FitzHugh, Hugh N. Wilson

Research output: Contribution to journal › Article › peer-review

30 Citations (Scopus)

17 Downloads (Pure)

1 results
- Last Name(descending)

Kenneth Le Meunier-FitzHugh
- K.Le-Meunier-Fitzhughuea.acuk
- Norwich Business School - Associate Tutor, Associate Professor
- Marketing - Member
Person: Research Group Member, Associate Tutor, Academic, Teaching & Research