The democratisation of internet cause marketing communication: A strategic proposition for brand sustainable social impact and doing well by doing right

Nih Ndasi Wilson; Sid Gosh; Lukman Aroean

The democratisation of internet cause marketing communication: A strategic proposition for brand sustainable social impact and doing well by doing right

Nih Ndasi Wilson, Sid Gosh, Lukman Aroean

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2013
Externally published	Yes
Event	International Conference on Social Responsibility, Ethics and Sustainable Business - Bournemouth University, Bournemouth, United Kingdom Duration: 5 Sept 2013 → 6 Sept 2013

Conference

Conference	International Conference on Social Responsibility, Ethics and Sustainable Business
Country/Territory	United Kingdom
City	Bournemouth
Period	5/09/13 → 6/09/13

Cite this

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title = "The democratisation of internet cause marketing communication: A strategic proposition for brand sustainable social impact and doing well by doing right",

author = "Wilson, {Nih Ndasi} and Sid Gosh and Lukman Aroean",

year = "2013",

language = "English",

note = "International Conference on Social Responsibility, Ethics and Sustainable Business ; Conference date: 05-09-2013 Through 06-09-2013",

}

The democratisation of internet cause marketing communication: A strategic proposition for brand sustainable social impact and doing well by doing right. / Wilson, Nih Ndasi; Gosh, Sid; Aroean, Lukman.
2013. Paper presented at International Conference on Social Responsibility, Ethics and Sustainable Business, Bournemouth, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - The democratisation of internet cause marketing communication: A strategic proposition for brand sustainable social impact and doing well by doing right

AU - Wilson, Nih Ndasi

AU - Gosh, Sid

AU - Aroean, Lukman

PY - 2013

Y1 - 2013

M3 - Paper

T2 - International Conference on Social Responsibility, Ethics and Sustainable Business

Y2 - 5 September 2013 through 6 September 2013

ER -