The democratisation of internet cause marketing communication: A strategic proposition for brand sustainable social impact and doing well by doing right

Nih Ndasi Wilson, Sid Gosh, Lukman Aroean

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
Externally publishedYes
EventInternational Conference on Social Responsibility, Ethics and Sustainable Business - Bournemouth University, Bournemouth, United Kingdom
Duration: 5 Sep 20136 Sep 2013

Conference

ConferenceInternational Conference on Social Responsibility, Ethics and Sustainable Business
CountryUnited Kingdom
CityBournemouth
Period5/09/136/09/13

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