The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching

Bryan Usrey, Alessandro Biraglia

Research output: Contribution to conference › Poster › peer-review

Original languageEnglish
Publication statusPublished - 2020
EventAmerican Marketing Association Conference: AMA - San Diego, United States
Duration: 13 Feb 2020 → 16 Feb 2020

Conference

ConferenceAmerican Marketing Association Conference
Country/TerritoryUnited States
CitySan Diego
Period13/02/20 → 16/02/20

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