The effect of experience on the market orientation of customer databases

S. Hart, N. Tzokas, M. Banerjee

Research output: Contribution to journalArticlepeer-review

33 Citations (Scopus)
Original languageEnglish
Pages (from-to)101-107
Number of pages7
JournalJournal of Customer Behaviour
Volume3
Issue number1
Publication statusPublished - 2004

Cite this