Abstract
The European Union's (EU) 2018 Audiovisual Media Services Directive attempted to level the playing field upon which video sharing platforms and audiovisual media services compete by evening out advertising and consumer protection rules. Recent competition policy literature identifies data as a source of dominance in platform markets, suggesting its relevance to such situations where platforms compete with other services. Drawing on a study of this playing field involving stakeholder interviews and a comparison of regulatory frameworks, we present a nuanced understanding of imbalances across three distinct functions of data. We consider the policy implications, arguing for more equitable access to insight from aggregate, anonymized data and financial data.
Original language | English |
---|---|
Pages (from-to) | 514-548 |
Number of pages | 35 |
Journal | Journal of Information Policy |
Volume | 10 |
DOIs | |
Publication status | Published - Dec 2020 |
Keywords
- video audiovisual media services
- Platforms
- Data
- Advertising
- Competition policy
Profiles
-
Sally Broughton Micova
- School of Politics, Philosophy, Language and Communication Studies - Associate Professor in Communications, Policy & Politics
- Political, Social and International Studies - Member
- Centre for Competition Policy - Member
- Cultural Politics, Communications & Media - Member
- Policy & Politics - Member
Person: Research Group Member, Research Centre Member, Academic, Teaching & Research
-
Sabine Jacques
- School of Law - Associate Professor
- Centre for Competition Policy - Member
- Competition, Markets and Regulation - Member
- Media, Information Technology and Intellectual Property Law - Group Lead
Person: Research Group Member, Research Centre Member, Academic, Teaching & Research