The European Union's (EU) 2018 Audiovisual Media Services Directive attempted to level the playing field upon which video sharing platforms and audiovisual media services compete by evening out advertising and consumer protection rules. Recent competition policy literature identifies data as a source of dominance in platform markets, suggesting its relevance to such situations where platforms compete with other services. Drawing on a study of this playing field involving stakeholder interviews and a comparison of regulatory frameworks, we present a nuanced understanding of imbalances across three distinct functions of data. We consider the policy implications, arguing for more equitable access to insight from aggregate, anonymized data and financial data.

Original languageEnglish
Pages (from-to)514-548
Number of pages35
JournalJournal of Information Policy
Publication statusPublished - Dec 2020


  • video audiovisual media services
  • Platforms
  • Data
  • Advertising
  • Competition policy

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