The goal proximity of employee green behaviour: Validating and refining the Green Five taxonomy

Employee green behaviours (EGB) is a burgeoning subject, and recent reviews point to the need for conceptual and scale development. We present a new scale based on the goal proximity of EGB. This distinction is embedded within the Green Five and is more conceptually appropriate than the direct-indirect distinction. Using data from 455 participants across the UK and USA, we applied confirmatory factor analysis and multiple regression to evaluate construct validity and the strength of associations in the nomological network. This scale has good psychometric properties capturing the multidimensionality of EGB. The findings introduce a new way to distinguish EGB that focuses on the outcome of the behaviour. This new perspective furthers the theoretical depth of EGB, through the combination of multiple conceptualizations.