The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing

Kenneth Le Meunier-FitzHugh, Graham R. Massey, Nigel F. Piercy

Research output: Contribution to journal › Article › peer-review

41 Citations (Scopus)

Original language	English
Pages (from-to)	1161-1171
Number of pages	11
Journal	Industrial Marketing Management
Volume	40
Issue number	7
DOIs	https://doi.org/10.1016/j.indmarman.2010.12.002
Publication status	Published - Oct 2011

Access to Document

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title = "The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing",

author = "{Le Meunier-FitzHugh}, Kenneth and Massey, {Graham R.} and Piercy, {Nigel F.}",

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T1 - The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing

AU - Le Meunier-FitzHugh, Kenneth

AU - Massey, Graham R.

AU - Piercy, Nigel F.

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JF - Industrial Marketing Management

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