The impact of customer learning on mass customization capability: An exploratory study of the contextual factors

Min Zhang, X. Zhao

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2008
Event	3rd World Conference on Production and Operations Management - Tokyo, Japan Duration: 5 Aug 2008 → 8 Aug 2008

Conference	3rd World Conference on Production and Operations Management
Country/Territory	Japan
City	Tokyo
Period	5/08/08 → 8/08/08

Cite this

@conference{ffcf5bf69afd4a98b183c4ac211f201c,

title = "The impact of customer learning on mass customization capability: An exploratory study of the contextual factors",

author = "Min Zhang and X. Zhao",

year = "2008",

language = "English",

note = "3rd World Conference on Production and Operations Management ; Conference date: 05-08-2008 Through 08-08-2008",

}