The impact of customer learning on mass customization capability: An exploratory study of the contextual factors

Min Zhang, X. Zhao

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2008
Event3rd World Conference on Production and Operations Management - Tokyo, Japan
Duration: 5 Aug 20088 Aug 2008

Conference

Conference3rd World Conference on Production and Operations Management
CountryJapan
CityTokyo
Period5/08/088/08/08

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