The impact of modular designs on new product development outcomes: The moderating effect of supply chain involvement

Yuxiao Ye, Baofeng Huo, Min Zhang, Bill Wang, Xiande Zhao

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)
21 Downloads (Pure)
Original languageEnglish
Pages (from-to)444-458
Number of pages15
JournalSupply Chain Management: An International Journal
Issue number5
Early online dateOct 2018
Publication statusPublished - Oct 2018

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