The impact of personalization and interactivity on choice goal attainment and decision satisfaction

Prithwiraj Nath, S McKechnie

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jun 2011
Event33rd INFORMS Marketing Science Conference - Rice University, United States
Duration: 9 Jun 201111 Jun 2011


Conference33rd INFORMS Marketing Science Conference
Country/TerritoryUnited States

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