The impact of personalization and interactivity on choice goal attainment and decision satisfaction

Prithwiraj Nath, S McKechnie

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jun 2011
Event	33rd INFORMS Marketing Science Conference - Rice University, United States Duration: 9 Jun 2011 → 11 Jun 2011

Conference	33rd INFORMS Marketing Science Conference
Country/Territory	United States
Period	9/06/11 → 11/06/11

Cite this

@conference{865afa7d2d9d46e187cdcd26e191c8ef,

title = "The impact of personalization and interactivity on choice goal attainment and decision satisfaction",

author = "Prithwiraj Nath and S McKechnie",

year = "2011",

month = jun,

language = "English",

note = "33rd INFORMS Marketing Science Conference ; Conference date: 09-06-2011 Through 11-06-2011",

}