The impact of personalization and interactivity on website effectiveness

Prithwiraj Nath, S McKechnie

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2011
EventEMAC Conference - University of Ljubljana
Duration: 24 May 201127 May 2011

Conference

ConferenceEMAC Conference
CityUniversity of Ljubljana
Period24/05/1127/05/11

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