The impact of personalization and interactivity on website effectiveness

Prithwiraj Nath, S McKechnie

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - May 2011
EventEMAC Conference - University of , Ljubljana, Slovenia
Duration: 24 May 2011 → 27 May 2011

Conference

ConferenceEMAC Conference
Country/TerritorySlovenia
CityLjubljana
Period24/05/11 → 27/05/11

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