The Importance of Creating Effective Working Relationships between Sales and Marketing

K. Le Meunier-FitzHugh, G. Massey

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Oxford Handbook on Strategic Sales and Sales Management
Editors	D. Cravens, K Le Meunier-FitzHugh, N.F. Piercy
Place of Publication	Oxford, U.K
Publisher	Oxford University Press
ISBN (Print)	978-0-19-956945-8
Publication status	Published - Jan 2011

Cite this

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title = "The Importance of Creating Effective Working Relationships between Sales and Marketing",

author = "{Le Meunier-FitzHugh}, K. and G. Massey",

year = "2011",

month = jan,

language = "English",

isbn = "978-0-19-956945-8",

editor = "D. Cravens and {Le Meunier-FitzHugh}, K and N.F. Piercy",

booktitle = "The Oxford Handbook on Strategic Sales and Sales Management",

publisher = "Oxford University Press",

address = "United Kingdom",

}

TY - CHAP

T1 - The Importance of Creating Effective Working Relationships between Sales and Marketing

AU - Le Meunier-FitzHugh, K.

AU - Massey, G.

PY - 2011/1

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M3 - Chapter

SN - 978-0-19-956945-8

BT - The Oxford Handbook on Strategic Sales and Sales Management

A2 - Cravens, D.

A2 - Le Meunier-FitzHugh, K

A2 - Piercy, N.F.

PB - Oxford University Press

CY - Oxford, U.K

ER -