The Importance of Creating Effective Working Relationships between Sales and Marketing

K. Le Meunier-FitzHugh, G. Massey

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Oxford Handbook on Strategic Sales and Sales Management
EditorsD. Cravens, K Le Meunier-FitzHugh, N.F. Piercy
Place of PublicationOxford, U.K
PublisherOxford University Press
ISBN (Print)978-0-19-956945-8
Publication statusPublished - Jan 2011

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