The Importance of Political Party Brand Differentiation

Richard Rutter, Fiona Lettice

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2014
EventEuropean conference on Social Media 2014 - , United Kingdom
Duration: 20 Feb 2015 → …

Conference

ConferenceEuropean conference on Social Media 2014
CountryUnited Kingdom
Period20/02/15 → …

Keywords

  • Brand Personality

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