The Midas Touch: Eastmancolor, the Bond franchise, and Goldfinger (1964)

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


Despite that potent link between the Bond films and color, there has been little in-depth focus on color within studies of the franchise. Where color is discussed, it is most closely associated to the title sequences, particular aspects of production design, or brief mentions of the series’ use of exotic locations. In part this matches a similar lacuna in film scholarship around studies of color, albeit one that scholars over the last fifteen years have been working to rectify. The broader role of color within the franchise remains an elision that this chapter hopes to address through a focus on perhaps the most famous Bond film of them all.
Original languageEnglish
Title of host publicationJames Bond Will Return
Subtitle of host publicationCritical Perspectives on the 007 Film Franchise
EditorsClaire Hines, Terence McSweeney, Stuart Joy
Place of PublicationChichester
PublisherWallflower Press
Number of pages12
ISBN (Electronic)9780231556965
ISBN (Print)9780231207409, 9780231207416
Publication statusPublished - Jan 2024


  • James Bond
  • colour
  • Eastmancolor
  • 1960s cinema
  • Goldfinger

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