The Midas Touch: Eastmancolor, the Bond franchise, and Goldfinger (1964)

Despite that potent link between the Bond films and color, there has been little in-depth focus on color within studies of the franchise. Where color is discussed, it is most closely associated to the title sequences, particular aspects of production design, or brief mentions of the series’ use of exotic locations. In part this matches a similar lacuna in film scholarship around studies of color, albeit one that scholars over the last fifteen years have been working to rectify. The broader role of color within the franchise remains an elision that this chapter hopes to address through a focus on perhaps the most famous Bond film of them all.