The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence

Richard Rutter, John Nadeau, Ulf Aagerup, Fiona Lettice

Research output: Contribution to journal › Article › peer-review

10 Citations (Scopus)

16 Downloads (Pure)

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- Last Name(descending)

Fiona Lettice
- Fiona.Letticeuea.acuk
- Norwich Business School - Emeritus Professor
- Innovation, Technology and Operations Management - Member
- ClimateUEA - Steering Committee Member
- CreativeUEA - Steering Committee Member
Person: Honorary, Research Group Member, Research Centre Member