The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence

Richard Rutter
, John Nadeau
, Ulf Aagerup
, Fiona Lettice

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

22 Downloads (Pure)

1 results
- Last Name(descending)

Fiona Lettice
- Fiona.Letticeuea.acuk
- Norwich Business School - Emeritus Professor
- Innovation, Technology and Operations Management - Member
- ClimateUEA - Steering Committee Member
- CreativeUEA - Steering Committee Member
Person: Honorary, Research Group Member, Research Centre Member