The Oxford Handbook of Strategic Sales and Sales Management

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@book{5d7cc76f3d9a40e2b7c92bdab9678bee,

title = "The Oxford Handbook of Strategic Sales and Sales Management",

author = "\{Le Meunier-FitzHugh\}, Kenneth and Piercy, \{Nigel F.\}",

editor = "Cravens, \{David W.\}",

year = "2011",

month = jan,

day = "27",

language = "English",

isbn = "9780199569458",

publisher = "Oxford University Press",

address = "United Kingdom",

}