Political rhetoric is concerned with formulating and communicating an argument for a particular claim presented to a particular audience at a particular time. Unfortunately, a lot of political communication lacks an argument and this is why most people pay little attention to it. What’s more, political strategists have over-promoted the character of leaders and parties, but without a specific audience in mind, politicians end up either presenting themselves as all things to all people or as nothing in particular. A prerequisite of turning around the reputation of politics and politicians is conviction – knowing what your position is, knowing how and why it is different from others’ positions and being sure of why you hold it.
Original languageEnglish
Title of host publicationBack to Earth: Reconnecting People and Politics
Place of PublicationLondon
PublisherThe Fabian Society
Number of pages10
ISBN (Print)978-0-7163-4122-2
Publication statusPublished - 2014

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