The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue

Jennifer Smith Maguire (Guest editor), David Watson (Guest editor), John Lang (Guest editor)

Research output: Contribution to journalEditorial

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)495-501
Number of pages7
JournalJournal of Marketing Management
Issue number7-8
Early online date3 Jul 2017
Publication statusPublished - 2017

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