The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue

Jennifer Smith Maguire; David Watson; John Lang

doi:10.1080/0267257X.2017.1328906

The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue

Jennifer Smith Maguire (Guest editor)
, David Watson (Guest editor)
, John Lang (Guest editor)

Norwich Business School

Research output: Contribution to journal › Editorial

10 Citations (Scopus)

Original language	English
Pages (from-to)	495-501
Number of pages	7
Journal	Journal of Marketing Management
Volume	33
Issue number	7-8
Early online date	3 Jul 2017
DOIs	https://doi.org/10.1080/0267257X.2017.1328906
Publication status	Published - 2017

Access to Document

10.1080/0267257X.2017.1328906

Cite this

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title = "The question of {\textquoteleft}alternatives{\textquoteright} within food and drink markets and marketing: introduction to the special issue",

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issn = "0267-257X",

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