The Recovery of Government Reputation: Exploring Two Dimensions of Strategy

Martin Cahill, Luciano Batista, Peter Kawalek

Research output: Contribution to conferencePaperpeer-review


The opportunity to enhance the reputation of local government is an emerging philosophy, primarily driven by the current egovernment agenda, to transform governments into efficient, effective, customer-centric and innovative organisations. It can be argued that those authorities that successfully embed this change will attract new business and employment, increase loyalty, pull in more tax revenue and increase their reputation; a virtuous circle. Given the relative newness of government reputation theory, government leaders have lacked suitable strategies and techniques to apply in their organisations. As part of a UK national programme, sponsored by the Office of the Deputy Prime Minister, a study was undertaken of successful, leading local authorities. The study established that government leaders should put together a reputation strategy of two interwoven dimensions. An initial dimension is an over-arching strategy that enhances reputation externally, whilst a customer-centric initiative enhances reputation for residing citizens and businesses.
Original languageEnglish
Publication statusPublished - 2004
EventAmericas Conference on Information Systems (AMCIS 2004) - New York, United States
Duration: 1 Aug 2004 → …


ConferenceAmericas Conference on Information Systems (AMCIS 2004)
Country/TerritoryUnited States
CityNew York
Period1/08/04 → …

Cite this