The reverse backlash: How the success of populist radical right parties relates to more positive immigration attitudes

What is the relationship between the electoral success of populist radical right parties (PRRPs) and public attitudes toward immigration? Previous research suggests that PRRP success can lead to more negative attitudes due to the breaking down of antiprejudice norms and more prominent anti-immigration party cues. However, we argue that greater PRRP success could have a positive relationship with immigration attitudes, reflecting negative partisanship, polarization, and a desire to reemphasize antiprejudice norms, which we call a “reverse backlash effect.” Using the best available electoral and public opinion data across the last thirty years in twenty-four European countries, our TSCS analyses show the predominance of such “reverse backlash effects” across several operationalizations of PRRP success. Our argument has important consequences for the understanding of possible PRRP effects on public opinion, as well as attitudinal formation via party cueing and social norms more generally.