“The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty

Maximilian H.E.E Gerrath, Bryan Usrey

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
EventAssociation for Consumer Research - Berlin, Germany
Duration: 27 Oct 2016 → …

Conference

ConferenceAssociation for Consumer Research
CountryGermany
CityBerlin
Period27/10/16 → …

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