In times of crisis suppliers who perceive themselves to be fairly treated by their customers will devote additional resources to the relationship.
The commitment that comes from being fairly treated pays dividends in ‘normal’ trading environments by facilitating the sharing of risk, joint decision-taking and the collaborative allocation of resources.
In strong buyer-supplier relationships the underlying processes of collaborative working are more important than the contractual distribution of benefits.
- Norwich Business School - Associate Tutor, Professor of Value Chain Management
- Norwich Institute for Healthy Aging - Member
- Innovation, Technology and Operations Management - Member
Person: Research Group Member, Research Centre Member, Associate Tutor, Academic, Teaching & Research