The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust

J. Baumann, K. Le Meunier-FitzHugh

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Apr 2009
EventSelling and Sales Management Conference - Houston, United States
Duration: 1 Apr 2009 → …


ConferenceSelling and Sales Management Conference
Country/TerritoryUnited States
Period1/04/09 → …

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