The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust

J. Baumann; K. Le Meunier-FitzHugh

The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust

J. Baumann
, K. Le Meunier-FitzHugh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Apr 2009
Event	Selling and Sales Management Conference - Houston, United States Duration: 1 Apr 2009 → …

Conference

Conference	Selling and Sales Management Conference
Country/Territory	United States
City	Houston
Period	1/04/09 → …

Cite this

@conference{b4a193c1e3424abdb8c9ae3e52986b18,

title = "The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust",

author = "J. Baumann and \{Le Meunier-FitzHugh\}, K.",

year = "2009",

month = apr,

language = "English",

note = "Selling and Sales Management Conference ; Conference date: 01-04-2009",

}