The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions: A simulation and optimisation study using supermarket loyalty card data

Sheraz Alam Malik, Andrew Fearne, Jesse O Hanley

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

32 Downloads (Pure)

1 results
- Last Name(descending)

Andrew Fearne
- A.Fearneuea.acuk
- Norwich Business School - Professor of Value Chain Management
- Norwich Institute for Healthy Aging - Member
- Innovation, Technology and Operations Management - Member
Person: Research Group Member, Research Centre Member, Academic, Teaching & Research