"This Review is Sponsored by”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty

Maximilian H.E.E. Gerrath, Bryan Usrey

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventEuropean Marketing Academy Conference - Groningen, Netherlands
Duration: 23 May 2017 → …

Conference

ConferenceEuropean Marketing Academy Conference
CountryNetherlands
CityGroningen
Period23/05/17 → …

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