"Three times as thrilling!": The lost history of 3-D trailer production, 1953-54

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This article uses the "lost" history of film and television trailers to reassess the 3-D aesthetic and its place in film history. By reconstructing and analyzing trailers from 1953 and 1954, which educated audiences about the competing 3-D technology, this article reveals a unique perspective on how film studios spoke to their audiences, positioned technology as a star attraction, and used 3-D as a potent weapon in Hollywood's attempt to revise the cinema screen of the 1950s.
Original languageEnglish
Pages (from-to)150-160
Number of pages11
JournalJournal of Popular Film and Television
Issue number3
Publication statusPublished - Oct 2008


  • advertising
  • 1950s
  • 3-D
  • trailers

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