Abstract
This article uses the "lost" history of film and television trailers to reassess the 3-D aesthetic and its place in film history. By reconstructing and analyzing trailers from 1953 and 1954, which educated audiences about the competing 3-D technology, this article reveals a unique perspective on how film studios spoke to their audiences, positioned technology as a star attraction, and used 3-D as a potent weapon in Hollywood's attempt to revise the cinema screen of the 1950s.
| Original language | English |
|---|---|
| Pages (from-to) | 150-160 |
| Number of pages | 11 |
| Journal | Journal of Popular Film and Television |
| Volume | 36 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Oct 2008 |
Keywords
- advertising
- 1950s
- 3-D
- trailers
-
Stereo Techniques 3-D
Johnston, K. M., 2025, Film Atlas: An international visual guide to every motion picture film format, soundtrack and color process ever invented. Brussels: FIAF: International Federation of Film ArchivesResearch output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary
-
Researching historical promotional materials: Towards a new methodology
Johnston, K. M., Nov 2019, In: Historical Journal of Film, Radio and Television. 39, 4, p. 643-662 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Citations (Scopus)94 Downloads (Pure) -
‘The action is so real I thought I was cheating on my wife’: Realism and Nature in the 1970s 3-D Sex Film
Johnston, K. M., 2017, Sex and 1970s World Cinema: From Smut to Softcore. Manchester: Manchester University PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Press/Media
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver