Transport infrastructures have been investigated as drivers of tourist demand. Specific attention has been devoted to air transport infrastructure and services. However, the literature on this issue is scanty. Moreover, few studies focus on ex-ante valuation of tourists' preferences for mobility systems. This study contributes to this literature by presenting a case study on the re-organization of the mobility system to access the city of Siena, Italy. A choice experiment is carried out to elicit tourists' preferences for distance, time, cost, travel mode, along with the environmental impact of infrastructure. The latter factor turns out to be particularly relevant in explaining tourists' choices and welfare. Furthermore, the results appear to be robust and not significantly dependent on design settings (specifically the number of alternatives). While these results only refer to a single case study, they seem to suggest that new transportation facilities do not necessarily cause an increase in tourism flows.