Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?

Research output: Contribution to journalArticlepeer-review

46 Citations (Scopus)
Original languageEnglish
Pages (from-to)5-20
JournalAMS Review
Volume4
Issue number1-2
DOIs
Publication statusPublished - Jun 2014

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