Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?

J Baumann; K Le Meunier-FitzHugh

doi:10.1007/s13162-013-0039-8

Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?

J Baumann, K Le Meunier-FitzHugh

Research output: Contribution to journal › Article › peer-review

73 Citations (Scopus)

Original language	English
Pages (from-to)	5-20
Journal	AMS Review
Volume	4
Issue number	1-2
DOIs	https://doi.org/10.1007/s13162-013-0039-8
Publication status	Published - Jun 2014

Access to Document

10.1007/s13162-013-0039-8

73 Citations (Scopus)
1 Article

Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?
Baumann, J. & Le Meunier-FitzHugh, K., Jun 2014, In: AMS Review. 4, 1-2, p. 5-20
Research output: Contribution to journal › Article › peer-review

73 Citations (Scopus)

Cite this

@article{1aa2db01081644f49db1331486b3eb69,

title = "Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?",

author = "J Baumann and {Le Meunier-FitzHugh}, K",

year = "2014",

month = jun,

doi = "10.1007/s13162-013-0039-8",

language = "English",

volume = "4",

pages = "5--20",

journal = "AMS Review",

issn = "1869-814X",