Trusting privacy in the cloud

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13 Citations (Scopus)


Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services.

Original languageEnglish
Pages (from-to)52-67
Number of pages16
JournalInformation Economics and Policy
Publication statusPublished - Dec 2018


  • Associations
  • Certification
  • Privacy
  • Private ordering
  • Trust

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