@article{fd8e3eaa27ed4efc8c5d91dfd25d2b26,
title = "Trusting privacy in the cloud",
abstract = "Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services.",
keywords = "Associations, Certification, Privacy, Private ordering, Trust",
author = "Jens Pr{\"u}fer",
note = "Funding Information: I am grateful to several seminar audiences at Tilburg University, at the A4Cloud General Meeting in Tilburg, the CPB in Den Haag, the International Society for New Institutional Economics at Duke University, and especially to Daniele Catteddu, Sebastian Dengler, Shivaram Devarakonda, Joeri van Hugten, Eleni Kosta, Ronald Leenes, Maartje Niezen, Erin O{\textquoteright}Hara O{\textquoteright}Connor, Bastiaan Overvest, and Patricia Pr{\"u}fer who provided valuable feedback on an earlier draft of this paper. The research leading to these results has received funding from the European Union Seventh Framework Programme (FP7/2007-2013) under grant agreement no: 317550 (A4Cloud). All errors are my own. Publisher Copyright: {\textcopyright} 2018 Elsevier B.V.",
year = "2018",
month = dec,
doi = "10.1016/j.infoecopol.2018.10.003",
language = "English",
volume = "45",
pages = "52--67",
journal = "Information Economics and Policy",
issn = "0167-6245",
publisher = "Elsevier",
}
