Trusting privacy in the cloud

Jens Prüfer

doi:10.1016/j.infoecopol.2018.10.003

Trusting privacy in the cloud

Jens Prüfer

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

Abstract

Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services.

Original language	English
Pages (from-to)	52-67
Number of pages	16
Journal	Information Economics and Policy
Volume	45
DOIs	https://doi.org/10.1016/j.infoecopol.2018.10.003
Publication status	Published - Dec 2018

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

Associations
Certification
Privacy
Private ordering
Trust

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10.1016/j.infoecopol.2018.10.003

Cite this

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title = "Trusting privacy in the cloud",

abstract = "Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services.",

keywords = "Associations, Certification, Privacy, Private ordering, Trust",

author = "Jens Pr{\"u}fer",

note = "Funding Information: I am grateful to several seminar audiences at Tilburg University, at the A4Cloud General Meeting in Tilburg, the CPB in Den Haag, the International Society for New Institutional Economics at Duke University, and especially to Daniele Catteddu, Sebastian Dengler, Shivaram Devarakonda, Joeri van Hugten, Eleni Kosta, Ronald Leenes, Maartje Niezen, Erin O{\textquoteright}Hara O{\textquoteright}Connor, Bastiaan Overvest, and Patricia Pr{\"u}fer who provided valuable feedback on an earlier draft of this paper. The research leading to these results has received funding from the European Union Seventh Framework Programme (FP7/2007-2013) under grant agreement no: 317550 (A4Cloud). All errors are my own. Publisher Copyright: {\textcopyright} 2018 Elsevier B.V.",

year = "2018",

month = dec,

doi = "10.1016/j.infoecopol.2018.10.003",

language = "English",

volume = "45",

pages = "52--67",

journal = "Information Economics and Policy",

issn = "0167-6245",

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TY - JOUR

T1 - Trusting privacy in the cloud

AU - Prüfer, Jens

N1 - Funding Information: I am grateful to several seminar audiences at Tilburg University, at the A4Cloud General Meeting in Tilburg, the CPB in Den Haag, the International Society for New Institutional Economics at Duke University, and especially to Daniele Catteddu, Sebastian Dengler, Shivaram Devarakonda, Joeri van Hugten, Eleni Kosta, Ronald Leenes, Maartje Niezen, Erin O’Hara O’Connor, Bastiaan Overvest, and Patricia Prüfer who provided valuable feedback on an earlier draft of this paper. The research leading to these results has received funding from the European Union Seventh Framework Programme (FP7/2007-2013) under grant agreement no: 317550 (A4Cloud). All errors are my own. Publisher Copyright: © 2018 Elsevier B.V.

PY - 2018/12

Y1 - 2018/12

N2 - Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services.

AB - Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services.

KW - Associations

KW - Certification

KW - Privacy

KW - Private ordering

KW - Trust

UR - https://www.scopus.com/pages/publications/85055981928

U2 - 10.1016/j.infoecopol.2018.10.003

DO - 10.1016/j.infoecopol.2018.10.003

M3 - Article

AN - SCOPUS:85055981928

SN - 0167-6245

VL - 45

SP - 52

EP - 67

JO - Information Economics and Policy

JF - Information Economics and Policy

ER -

Trusting privacy in the cloud

Abstract

UN SDGs

Keywords

Access to Document

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