Turning the spotlight on experimental design in discrete choice experiments—A focus on pragmatic approaches in health

Jennifer A. Whitty, Teresa L. Kauf

Research output: Contribution to journalEditorial


Stated preference techniques including the discrete choice experiment (DCE) provide a fundamental and increasingly popular method to evaluate the trade-offs people are willing to make between different characteristics of health and health care [1]. The development of discrete choice studies is an iterative process involving a number of dependent stages [2]. As a consequence, the implementation of these studies demands a range of diverse skills, spanning both qualitative and quantitative methodologies.
Original languageEnglish
Pages (from-to)1-2
Number of pages2
JournalValue in Health
Issue number1
Publication statusPublished - Jan 2013

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