@article{8c44539a0bb94d1dba74c104617285e4,
title = "Uncovering patterns in mobile advertising opt-in behaviour: A decision hierarchy approach",
keywords = "Campaign, Decision hierarchy, Global priorities, Mobile advertising, Mobile marketing, Opt-in, Administrative data processing, Decision making, Marketing, Mobile telecommunications systems, Wireless telecommunications systems, Hierarchical systems",
author = "Stuart Barnes and Eusebio Scornavacca",
year = "2008",
month = apr,
doi = "10.1504/IJMC.2008.018050",
language = "English",
volume = "6",
pages = "405--416",
journal = "International Journal of Mobile Communications",
issn = "1470-949X",
publisher = "Inderscience Enterprises Ltd.",
number = "4",
}