Understanding wireless field force automation in trade services

Stuart Barnes, Eusebio Scornavacca, Douglas Innes

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)


Purpose - Wireless and mobile technologies are changing the way that many organizations operate and do business. Mobile business-to-employee solutions, especially field force automation (FFA), have been widely adopted throughout the planet. The purpose of this paper is to investigate the impact of wireless FFA in trade services organisations in New Zealand. Design/methodology/approach - The paper uses a case study approach to examine two trade services organisations. Findings - The findings demonstrate that wireless technologies can significantly enhance the benefits of traditional FFA. Practical implications - The paper concludes with recommendations for future practice and research. Originality/value - This paper contributes to the academic research in this field by examining two organizations that have already implemented their own wireless FFA solutions and have realized benefits and impacts as a result.
Original languageEnglish
Pages (from-to)172-181
Number of pages10
JournalIndustrial Management and Data Systems
Issue number2
Publication statusPublished - 2006


  • Automation
  • Communication technologies
  • Mobile communication systems
  • New Zealand
  • Information technology
  • Mobile telecommunication systems
  • Societies and institutions
  • Field force automation (FFA)
  • Trade services
  • Wireless telecommunication systems

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