| Original language | English |
|---|---|
| Publication status | Published - 2021 |
| Event | Academy of Marketing (AM) Conference - Duration: 26 May 2021 → … |
Conference
| Conference | Academy of Marketing (AM) Conference |
|---|---|
| Period | 26/05/21 → … |
Use of Virtual Influencers in UK Higher Education: Student Perception and Expert Opinion
Zhiteng Feng, Fannie Yeung, Matthew Gilbert (Lead Author)
Research output: Contribution to conference › Paper › peer-review