Helpfulness prediction of online consumer reviews is an interesting research topic with immediate practical applications both from a data mining and marketing perspective. As such a set of studies have been published in the last few years to tackle this problem, targeting the reviews' textual characteristics. In this paper, we propose and evaluate two text-based features that have not been used in the context of consumer review helpfulness prediction before. The first considers a variation of the bigram feature, utilizing grammatical dependencies instead of word adjacency. The second captures the type and amount of discourse in a text by looking for discourse connectives. In our experiments, we treat the helpfulness prediction problem as a binary classification task. The results show that both features contain valuable information for evaluating review helpfulness, however they should be used with caution due to the restrictive experimental setup. The study serves as a ground for future work regarding the usefulness of the proposed features in that perspective.
|Title of host publication
|E-Commerce and Web Technologies
|Subtitle of host publication
|15th International Conference, EC-Web 2014, Munich, Germany, September 1-4, 2014. Proceedings
|Number of pages
|Published - 2014