Abstract
The present study explores the value of machine learning techniques in the classification of communication content in experiments. Previously human-coded datasets are used to both train and test algorithm-generated models that relate word counts to categories. For various games, the computer models of the classification are able to match out-of-sample the human classification to a considerable extent. The analysis raises hope that the substantial effort going into such studies can be reduced by using computer algorithms for classification. This would enable a quick and replicable analysis of large-scale datasets at reasonable costs and widen the applicability of such approaches. The paper gives an easily accessible technical introduction into the computational method.
Original language | English |
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Pages (from-to) | 1002–1029 |
Number of pages | 28 |
Journal | Experimental Economics |
Volume | 22 |
Issue number | 4 |
Early online date | 14 Feb 2019 |
DOIs | |
Publication status | Published - Dec 2019 |
Keywords
- Classification
- Communication
- Machine learning
Profiles
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Stefan Penczynski
- School of Economics - Associate Professor in Economics
- Centre for Behavioural and Experimental Social Science - Member
- Behavioural Economics - Member
Person: Research Group Member, Academic, Teaching & Research