Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice

Jasmin Baumann, Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	Academy of Marketing Science Annual Conference - Florida, United States Duration: 18 May 2016 → …

Conference	Academy of Marketing Science Annual Conference
Country/Territory	United States
Period	18/05/16 → …

Cite this

@conference{9ba0c585f57d4d6e92c6d15749bfeb08,

title = "Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice",

author = "Jasmin Baumann and {Le Meunier-FitzHugh}, Kenneth and {Le Meunier-FitzHugh}, {Leslie Caroline}",

year = "2016",

language = "English",

note = "Academy of Marketing Science Annual Conference ; Conference date: 18-05-2016",

}

TY - CONF

T1 - Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice

AU - Baumann, Jasmin

AU - Le Meunier-FitzHugh, Kenneth

AU - Le Meunier-FitzHugh, Leslie Caroline

PY - 2016

Y1 - 2016

UR - http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/2016_Annual/2016_AMS_Annual_Conference_P.pdf

M3 - Paper

T2 - Academy of Marketing Science Annual Conference

Y2 - 18 May 2016

ER -