Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice

Jasmin Baumann, Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
EventAcademy of Marketing Science Annual Conference - Florida, United States
Duration: 18 May 2016 → …

Conference

ConferenceAcademy of Marketing Science Annual Conference
CountryUnited States
Period18/05/16 → …

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