Videographic criticism and the art of creative thinking

This article introduces ‘The Creative Triad’, a novel framework that integrates three distinct perspectives – Researcher, Practitioner, and Spectator – to examine the creative process in videographic criticism. This framework facilitates a deeper understanding of the dynamic interplay between creative practice and theoretical inquiry within academic research. The development of the project unfolds through these perspectives: first, embodying the role of the Researcher, where theoretical insights inform the creative approach; second, assuming the position of the Practitioner, where the creative component, grounded in tacit knowledge, evolves through practice-led methodologies; and third, adopting the standpoint of the Spectator, where the production and outcomes of the creative practice are critically evaluated. These perspectives were not rigid and often intertwined throughout the iterative creative process and this triadic approach allows for a comprehensive exploration of how theory and practice can inform and enrich one another in videographic research. This methodological framework extends the thoughts of other creative thinkers, such as Graeme Sullivan, who introduced the concept of transcognition (Sullivan 2001) to create a confluence approach that utilises three perspectives – that of, the Researcher, Practitioner, Spectator.