Virtual Item Purchase Behavior in Virtual Worlds: An Exploratory Investigation

Y. Guo, S.J. Barnes

Research output: Contribution to journalArticlepeer-review

103 Citations (Scopus)
Original languageEnglish
Pages (from-to)77-96
Number of pages20
JournalElectronic Commerce Research
Volume9
Issue number1-2
DOIs
Publication statusPublished - Jun 2009

Keywords

  • Focus groups
  • Model
  • Qualitative study
  • Transactions
  • Virtual world

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