What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching

Bryan Usrey, Alessandro Biraglia

Research output: Contribution to conferencePoster

8 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 2019
EventSociety of Consumer Psychology : SCP - Savannah , United States
Duration: 28 Feb 20192 Mar 2019

Conference

ConferenceSociety of Consumer Psychology
CountryUnited States
CitySavannah
Period28/02/192/03/19

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