What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching

Bryan Usrey, Alessandro Biraglia

Research output: Contribution to conferencePosterpeer-review

9 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 2019
EventSociety of Consumer Psychology : SCP - Savannah , United States
Duration: 28 Feb 20192 Mar 2019


ConferenceSociety of Consumer Psychology
Country/TerritoryUnited States

Cite this