When Good News About Your Rival is Good for You: The Effect of Third-Party Information on the Division of Channel Profits

Greg Shaffer, Florian Zettelmeyer

Research output: Contribution to journalArticle

48 Citations (Scopus)
Original languageEnglish
Pages (from-to)273-293
Number of pages21
JournalMarketing Science
Volume21
Issue number3
Publication statusPublished - 2002

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