When not thinking leads to being and doing: Stereotype suppression and the self

Suppressing stereotypes often results in more stereotype use, an effect attributed to heightened stereotype activation. The authors report two experiments examining the consequences of suppression on two self-relevant outcomes: the active self-concept and overt behavior. Participants who suppressed stereotypes incorporated stereotypic traits into their self-concepts and demonstrated stereotype-congruent behavior compared to those who were exposed to the same stereotypes but did not suppress them. These findings address issues emerging from current theories of suppression, priming, and the active self.