When product scarcity backfires: consumer anger and brand switching

Bryan Usrey, Alessandro Birgalia

Research output: Contribution to conference › Poster › peer-review

Original languageEnglish
Publication statusPublished - 2019
EventAmerican Marketing Association: AMA - Austin , United States
Duration: 22 Feb 2019 → 24 Feb 2019

Conference

ConferenceAmerican Marketing Association
Country/TerritoryUnited States
CityAustin
Period22/02/19 → 24/02/19

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