Why do high-tech firms suffer delays in international new product rollouts?

Georgios Chrysochoidis

Research output: Contribution to journalArticle

Abstract

Many companies nowadays launch their new products in the global market. International product managers must effectively coordinate and orchestrate multiple introductions in a variety of country market environments. Sticking to time schedules remains fundamental for new product success. Delays will be destructive, an unwieldy problem in high-tech highly international sectors where product life cycles are short. What are the main causes of delays in new product rollouts across multiple country markets? The results of a case based study reported in this article provide some answers to this question.
Original languageEnglish
Pages (from-to)901
Number of pages1
JournalInternational Journal of Manufacturing Technology and Management
Volume2
Issue number1/2/3/4/5/6/7
DOIs
Publication statusPublished - 2000

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